Apps

Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.

Travelers at some of the busiest U.S. airports were recently surprised by holiday elves bearing good cheer and fun gifts as part of foodservice company HMSHost’s "Holly Jolly Holiday Takeover."

Uber has collaborated with Walt Disney Co. on a marketing activation that transforms the car-service company's user app into a themed Rogue One: A Star Wars Story experience.

The Kroger Co. recently unveiled its succession plan for group vice president and chief digital officer.

Consumers want to deal directly with brands, and the brands could not be happier. Where do retailers fit in?