Digital Transformation

SVP-Customer Supply Chain John Phillips will discuss cutting-edge technologies that are poised to disrupt the traditional retail and consumer goods industries and the potential they have for driving deeper understanding of the enterprise, the marketplace and the consumer.

The combined companies are positioned to accelerate the digital transformations of their respective clients.

The P&G veteran will oversee ItemMaster's growing partnerships with retailers and consumer product manufacturers.

The Korean noodle and snack maker will use the Park City Group system to ensure compliance through the supply chain and, ultimately, better protect customers.

The implementation is part of Hershey's overall plan to leverage technology for competitive advantage.

The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape.

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

CGT's 18th annual Readers' Choice survey reflects the changes taking place in the consumer goods industry — and on the red carpet. (Plus, browse through the rest of CGT's February issue.)