The Hershey Company has selected Accenture to implement the SAP S/4HANA platform as part of the consumer goods company's program to streamline manufacturing and supply chain processes, gain real-time customer insights to inform decision making, and accelerate revenue-generating innovation to drive growth.
The project is part of Hershey's strategy for growing core confectionery and snacking products, expanding margins and leveraging technology for competitive advantage.
“Our collaboration with Accenture will enable us to increase competitive advantage and support our growth ambition through greater collaboration and innovation, as well as service delivery built around the needs of our customers,” said Terry O’Day, Hershey's chief product supply and technology officer. “We selected Accenture for its understanding of our industry, technology credentials and proven track record in delivering enterprise transformation at scale.”
“Implementing SAP S/4HANA as part of this transformation initiative is a further demonstration of Hershey’s commitment to become a truly modern enterprise that puts the consumer first," said Richard Simon, a managing director in Accenture’s consumer goods & services practice. "We are focused on helping Hershey bring innovation to market, maximize its business performance and operate even more efficiently.”
Privately held Hershey has more than 80 brands around the world that drive more than $7.4 billion in annual revenues. The company originally announced plans to move to the S/4HANA platform in May 2016.