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Data & Analytics

  • P&G, EPA Ink Supply Chain Partnership

    The partnership aims to develop new tools to guide sustainability improvements within manufacturing and supply chains.

  • Hallmark Leverages Cloud POS Solution

    Hallmark Cards selects Fujitsu to provide a complete cloud-based, retail-as-a-service (RaaS) solution for its more than 2,500 independent retailers and corporate stores in the United States.

  • Yankee Candle Marketing Strategy Includes New CMO

    This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.

  • Nestle USA Names VP of Corporate & Brand Affairs

    The candidate will be responsible for Nestle USA's internal and external communications, public affairs, and the Culinary Center based in Glendale, Calif.

  • CPG Lags in Social Media Investments

    IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.

  • LeapFrog Appoints New CFO

    Previously, the candidate served as CFO of Toys"R"Us Inc., from 2004 to 2006, where he oversaw a strategic review and restructuring of company-wide operations.

  • Create a Better, Faster, Smarter Shopping Experience through the Perfect Shelf!

    According to Symphony IRI, more than 80 percent of new product introductions fail in year one. Combine that with the steep cost just to get a new product on the shelf, and it is clear that consumer packaged goods (CPG) companies, as well as the retailers who sell their products, need to find ways to break this cycle in order to increase success with new product introductions.

  • Clorox Uses Consumer Insights for Hispanic Line

    With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.
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