Data & Analytics

CGT presents the most recent crop of "Visionaries" 13 influential leaders who are shaping the future of their respective companies with unprecedented initiatives. Starting with a tribute to "Big Data" pioneer Tony van der Hoek, the 2012 Visionaries share details on how they are bringing "big picture" ideas to life.

Jennifer Beckett, vice president of Sales & Marketing at Vendor Managed Technologies, Inc. (VMT), reveals how data sharing has drastically changed the collaborative analytics environment for retailers and suppliers.

Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.

By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.

The acquisition is expected to establish SAP as a leading business network, adding cloud-based, business-to-business collaboration to its existing solutions.