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Data & Analytics

  • General Mills, Smart Balance Adopt New Web Marketing Capabilities

    Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.

  • LeapFrog Appoints Chief Marketing Officer

    In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.

  • Consumers Identify Social Media Pitfalls for Brands

    A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.

  • P&G Inks Enterprise Services Deal

    HP services and technology are being implemented to help Procter & Gamblekeep products moving on time, from production to shoppers carts in the retail store.

  • Diageo Acquires Cabin Fever Maple Flavored Whisky

    The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands.

  • ConAgra Shares Roadmap To Operational Excellence

    ConAgras Senior Director of Continuous Improvement candidly reveals details behind the strategy and deployment of a large-scale Overall Equipment Effectiveness (OEE) roll out. Today, OEE serves the company as a central business performance metric to help evaluate opportunities in sourcing, supply planning optimization and distribution network improvements as well as in capital equipment and product innovation initiatives.

  • Walmart, Unilever Execs Join GS1 US Board

    Cameron Geiger of Wal-Mart Stores, Inc., and Kees Kruythoff of Unilever North America have been appointed to the GS1 US Board of Governors.

  • CG Execs Meet to Swap Sales & Marketing Strategies

    More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.
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