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Data & Analytics

  • Leading CG Company Reduces Supply Chain Costs

    Across a multi-billion dollar business in North America alone, millions of dollars of economic value are being delivered to the business through a co-managed IT service delivery model, based on monitoring key business KPIs, and impacting them with specific-value driven interventions.
  • Avon Names New Group VP

    The candidates responsibilities include Corporate & Employee Communications, PR, Representative Communications, and Corporate Social Responsibility.

  • LeapFrog Names Former Nike Exec to Digital SVP

    Most recently, the candidate was the general manager of Nike+ where he led efforts to elevate the Nike+ consumer experience, increase the level of consumer engagement and service, and expand key consumer digital products.
  • Marketing Spend Pays Off for CPG Giants

    Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.
  • Godiva Improves Online Marketing

    Godiva Chocolatier partners with Monetate to help improve its ability deliver the right content and experiences to its online customers.

  • As Seen On TV, Inc. Expands Social Media Efforts

    Its new marketing plan with BrightShop Digital is exptected to drive traffic and growth to AsSeenOnTV.com.

  • LeapFrog Product Sets Pre-Sale Record

    LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.

  • Snyder's-Lance Optimizes Business Performance

    Snyder's-Lance, Inc., selects Salient Management Companys performance management software solution for revenue management enhancement.
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