Nichefire, a developer of artificial intelligence for marketing and competitive insight has joined the open ecosystem of solution providers for retailers and consumer goods manufacturers.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.
The world's largest consumer goods manufacturer has embedded SAS Analytics into key business processes to sense demand for its products more accurately and reliably on a global basis.
