Ferrero USA Selects Supply Chain Management Solution

Source: Path to Purchase Institute

Confectionery company Ferrero USA is implementing Alloy’s enterprise supply chain solution.

The decision follows a successful pilot program with Alloy, which identified a potential bottom-line impact of 5% or more a year for Ferrero, accrued from:

  • improving predictions of store-level out-of-stocks and phantom inventory, and addressing their root causes, 
  • reducing overstocks, returns and pending expirations, and
  • strengthening retailer relationships, supported by deeper analysis of demand drivers and more strategic collaboration.

“Ferrero is constantly looking at innovative ways to meet consumer demand and further enhance our retailer partnerships,” said Glenn Lawse, vice president, supply chain, Ferrero, in a media release. “Our distributor and retailer teams are eager to start using Alloy and get the upstream and downstream insight they need to influence allocation and optimize on-shelf availability.”  

Described as a modern demand platform for consumer goods brands, Alloy’s solution lets manufacturers continuously monitor and evaluate omnichannel demand to improve performance and forecasting. It connects those insights to end-to-end supply chain visibility, so teams can proactively address inventory risks and opportunities. 

“Alloy was created to enable the demand-driven supply chain, starting with manufacturers who sell directly to retailers and consumers, and struggle to sense and respond to true demand,” said Joel Beal, Alloy chief executive officer. “This rollout with Ferrero shows how our product has taken a significant step forward, bringing visibility to an even more complex supply chain and connecting the dots across multiple, disjointed tiers to facilitate proactive inventory management.”