CGT and sister brand RIS News again join forces to examine how consumer goods companies and retailers are using analytics both individually and collaboratively.
Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.
Without the crucial data and intelligence that a TPM system generates, a TPO solution will have nothing to work with and the investment will be wasted.
Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.
Worldwide IT spending will grow 2.7% to $3.5 trillion in 2017, according to projections from Gartner, Inc. The latest forecast downgrades earlier projections of 3% growth for the year.
Consumer goods companies are spending millions of dollars to access data from multiple sources. But unless these data sets are harmonized, their true power can’t be realized.
