Data Management

Toronto-based Snipp Interactive is offering a new portal called SnippInsights that provides clients with varying levels of business intelligence and data insights for the promotions, rebates and loyalty programs they run with Snipp.

Chicago-based IRI will begin providing supply chain services to Albertsons Cos. in addition to being its preferred partner for point-of-sale data, consumer panel insights and strategic growth initiatives to support joint business collaboration.

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

Consumer goods companies must “unlearn” past practices to rethink how to improve transparency using new technologies. It requires nothing less than a paradigm shift. 

The agreement creates an extensive database of product content ready for global dissemination to retailers and other relevant parties through 1WorldSync's cloud platform.  

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Overstock hopes the solution will fast-track highly impactful data science projects to help the retailer deliver on its key brand promise.

The sports apparel maker has increased productivity of warehouse operators in its distribution center by one hour per shift.