Consumer Analytics

Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

The addition improves Gladson’s ability to provide accurate, quality data to the CPG marketplace.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: sales enablement platform Bigtincan.

No consumer goods startup better exemplifies the new marketplace.

A Q&A with Greg Brady, chief executive officer of One Network

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: internet-enabled augmented reality tools from NexTech.