Yael Cosset, senior VP and chief information officer of The Kroger Co., is taking the helm of the company’s alternative business profit portfolio and 84.51˚, its data analytics subsidiary.
The consumer goods giant is joining forces to bring a more personalized shopping experience to consumers with Alibaba Cloud’s AI and cloud-based technologies.
As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.
Artificial intelligence is a must-have for tech savvy consumer goods companies to ensure product is where it needs to be, when it needs to be there regardless of demand spikes.
DTC apparel brand Bombas is collaborating with discovery solutions provider Taboola for a campaign celebrating Pride Month while simultaneously supporting those experiencing homelessness.
