Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project.
Leatherman Tool Group decided to adopt the HighJump TrueCommerce EDI solution, simultaneously with a new ERP system, experiencing a 75 percent reduction in EDI spend compared to the same period last year.
This fall, CGT had the privilege of honoring an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and industry as a whole. Meet the 2015 winners and finalists.
CGT honors Frito-Lay North America for deploying an advanced analytic trade optimization solution to reduce unprofitable trade promotion spend by up to 50 percent in major accounts, increasing employee productivity, revenue and profits.
CGT honors Mark Dajani, Chief Information & Process Officer, Mondelez International for making a large, demonstrable business impact within his consumer goods organization through the implementation and successful use of technology.
The partnership is expected to open up Point of Sale (POS) demand sensing performance breakthroughs to a wide range of retailers, manufacturers and distributors that previously lacked access to near real-time POS data.
