Dole Names Nielsen As Preferred Measurement And Analytics Provider
Nielsen and Dole Food Company announce that Nielsen will be the company's preferred provider of consumer insights and analytics. Dole joins Nielsen's growing roster of clients in the fresh produce category.
Nielsen and Dole have entered into a long-term contractual relationship that will provide Dole with a comprehensive view of the consumer through Nielsen's suite of products and services. Nielsen's retail leadership and relationships will be the foundation for analyzing key business issues such as price, assortment and promotions. As new technology and shared information changes the way consumers make decisions, Nielsen's progressive data reporting and consumer insights will offer Dole a comprehensive view of the consumer allowing them to stay on top of changing trends and habits.
"Nielsen understands Dole's continued passion to develop brand value and continued category leadership," said Jeff Silvas, Director Business Development, Nielsen. "Nielsen's ability to keep up with changing consumer mindsets and purchasing patterns will allow Dole to focus on business and growth drivers and continue to lead in the fresh produce industry."
Nielsen and Dole have entered into a long-term contractual relationship that will provide Dole with a comprehensive view of the consumer through Nielsen's suite of products and services. Nielsen's retail leadership and relationships will be the foundation for analyzing key business issues such as price, assortment and promotions. As new technology and shared information changes the way consumers make decisions, Nielsen's progressive data reporting and consumer insights will offer Dole a comprehensive view of the consumer allowing them to stay on top of changing trends and habits.
"Nielsen understands Dole's continued passion to develop brand value and continued category leadership," said Jeff Silvas, Director Business Development, Nielsen. "Nielsen's ability to keep up with changing consumer mindsets and purchasing patterns will allow Dole to focus on business and growth drivers and continue to lead in the fresh produce industry."