Sanfilippo Streamlines Go-To-Market Strategy
John B. Sanfilippo & Son, Inc., home of brands such as Fisher Nuts and Orchard Valley Harvest, implements AFS Trade Promotion Management Retail (TPM Retail), a closed-loop trade promotion management software solution. Challenged by a complex go-to-market strategy, the team at Sanfilippo needed an easy-to-use, configurable solution to manage effectively their trade spending activities from one central location.
For more than 90 years, John B. Sanfilippo & Son, Inc. has been a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Historically, the company relied on a time consuming, paper-based process to manage trade spend activities for the company’s complex product lines and diverse retail buyers. As a result, Sanfilippo struggled to have visibility into its trade spend activities among a growing number of brokers—across both product lines and geographies—within its network. To streamline the process and enhance visibility, Sanfilippo sought an easy-to-use, automated solution to quickly roll-up and manage trade promotion for all of their products, divisions and customers. With a lean IT team in place, the company also needed a solution that required minimal IT expertise or time dedicated to ongoing management.
After an industry-wide search, the team at Sanfilippo chose AFS for its user-friendly, configurable TPM solution. In addition, it allows for customization through configuring the software without the need for external developers to support it. By empowering the team at Sanfilippo with a consolidated view of complex product lines and comprehensive trade spend activities, the company is now in a better position to meet planned growth objectives in 2016 and beyond.
“The forward thinking team at AFS immediately recognized our unique business challenges and appointed a dedicated team to specifically map out a more effective hierarchy structure, designed to streamline our traditional, paper-based processes and gain control of our trade spending,” says Polly Rowland, director of Sales, John B. Sanfilippo & Son Inc. “By centralizing the management of our trade promotion activities and increasing our visibility, including across our broker network, we can more easily identify which promotions are performing, improve deduction management and eliminate the manual process of sifting through multiple spreadsheets. This will allow us to focus on more strategic initiatives designed to support company growth.”
For more than 90 years, John B. Sanfilippo & Son, Inc. has been a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Historically, the company relied on a time consuming, paper-based process to manage trade spend activities for the company’s complex product lines and diverse retail buyers. As a result, Sanfilippo struggled to have visibility into its trade spend activities among a growing number of brokers—across both product lines and geographies—within its network. To streamline the process and enhance visibility, Sanfilippo sought an easy-to-use, automated solution to quickly roll-up and manage trade promotion for all of their products, divisions and customers. With a lean IT team in place, the company also needed a solution that required minimal IT expertise or time dedicated to ongoing management.
After an industry-wide search, the team at Sanfilippo chose AFS for its user-friendly, configurable TPM solution. In addition, it allows for customization through configuring the software without the need for external developers to support it. By empowering the team at Sanfilippo with a consolidated view of complex product lines and comprehensive trade spend activities, the company is now in a better position to meet planned growth objectives in 2016 and beyond.
“The forward thinking team at AFS immediately recognized our unique business challenges and appointed a dedicated team to specifically map out a more effective hierarchy structure, designed to streamline our traditional, paper-based processes and gain control of our trade spending,” says Polly Rowland, director of Sales, John B. Sanfilippo & Son Inc. “By centralizing the management of our trade promotion activities and increasing our visibility, including across our broker network, we can more easily identify which promotions are performing, improve deduction management and eliminate the manual process of sifting through multiple spreadsheets. This will allow us to focus on more strategic initiatives designed to support company growth.”