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Business Intelligence (BI)

  • Are You Creating Value in a World Where the Consumer is in Charge?

    By 2020, 7.7 billion people will be online, 6.1 billion will have smartphones, 200 billion things will be connected to the Internet, and everyone on earth will have one thing in common. They will all be just for me digital consumers.New business models, business processes and ways of working are emerging.

  • Harry Rosen Transforms its Merchandising and Store Operations

  • SlimFast Turns to the Cloud for Trade Promotions

    This case study shines a light on how SlimFast turned to the Cloud to achieve transparency into its trade promotion management process.

  • Lotus Bakeries Gains a Sweet View of Forecasting

    A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model.

  • S&OP: The Four Point Difference

    Commercial teams -- sales and marketing -- often avoid active participation in Sales and Operations Planning (S&OP) processes. The belief is that it is not value-added work. Ironically, the biggest benefit is an increase in sales: the metric that is always top of mind for the sales team.

  • Strategic Post-Event Analysis

    Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

  • King's Hawaiian Goes Beyond the Shelf

    With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.

  • McKee Foods Corporation Improves Sales Planning and Forecasting

    McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information.
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