The UK soft drink manufacturer will leverage solutions from StayinFront to improve its retail execution capabilities for retail, tele-sales, direct-store delivery and van processes.
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
Walmart announced it has signed a five-year agreement with Microsoft’s cloud and artificial intelligence technology, deepening a strategic partnership between two of Amazon’s major rivals.