Virtual Reality

A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process.

As technologies change the way we think about health and lifestyle, will consumer-facing companies be part of the solution — or part of the problem?

Consumer-facing companies need to adapt to a world in which buying and shopping will become very different activities.

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

The automaker is using an augmented reality experience through Facebook Messenger to promotes its Stinger Sports Sedan.

Symphony RetailAI has launched its SR Virtual Store Remodeling solution for grocery retailers and suppliers, enabling customer-driven store design and testing in a VR environment.

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

Release of an educational VR experience examining the plight of bees coincides with the introduction of a new Honey Salted Caramel Almond flavor.