Virtual Reality

New product development may be the only way for companies to survive the economic downturn. New research finds that Virtual Product Development (VPD) can greatly enhance the success of new product launches.

The strategic partnership's first joint project is already underway to validate new hypotheses and concepts in the beauty sector.

Kinset Stores offers 3D store technology for creating and operating online 3D stores that look and feel like a real store.

This week, Kimberly-Clark Corporation announced the opening of its new Innovation Design Studio, which incorporates the use of a proprietary virtual reality system to help identify innovations, gain key insights and strengthen customer relationships.

Kraft Foods Inc. showcased more than 70 new food and beverage products in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention last month in Chicago.