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Virtual Reality

  • P&G, Accenture Collaboration Wins Award

    The award recognizes the collaboration on a commercial services program in which Accenture manages P&Gs digital marketing campaigns, e-retailer content and virtual reality centers.

  • Speedo Selects Visual Merchandising Software

    Speedo will use the vrMockshop software to maximize range planning and understanding of retail space, through 3-D mockups and store planograms.

  • Create a Better, Faster, Smarter Shopping Experience through the Perfect Shelf!

    According to Symphony IRI, more than 80 percent of new product introductions fail in year one. Combine that with the steep cost just to get a new product on the shelf, and it is clear that consumer packaged goods (CPG) companies, as well as the retailers who sell their products, need to find ways to break this cycle in order to increase success with new product introductions.

  • 2012 Readers' Choice: New Product Development & Introduction

    The Top 10 providers of a suite of software application or point solution for product management, including new product development, formulation, packaging, introduction and launch.

  • Best of NRF 2012: Top 10 Takeaways

    From former President Clinton charting retail's place in an increasingly globalized future to Facebook-fueled customer analysis and gesture-controlled virtual try-on technology, the NRF Big Show was brimming with big ideas and big news. CGT's sister publication, RIS News, recounts the top 10 memorable moments.

  • Dassault Systemes 3DVia Store Information

    Download more information about Dassault Systemes 3DVia Store solution, which addresses the CG industrys needto design "easier to shop" experiences in a shorter time frame.

  • P&G Shapes the Store

    Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

  • 4N Creates Something Completely New

    Founded by watchmaker Franois Quentin in 2009, the 4N brand grew from his desire to create a watch unlike any other on the market. Here's how he did it with a little help from Dassault Systemes.
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