Technology

This lets Lacoste maintain control over its brand experience across multiple channels.

The company has been moving on from experimentation and embedding AI directly into its operations to overhaul the innovation process, elevate consumer and customer experiences, and optimize employee workflows.

The leadership changes will impact the company's IT and marketing functions.

Something has fundamentally changed in the last 18 months, where intelligence has become its own infrastructure layer, and AI is no longer just a capability but an integral part of operations.

Mike Hsu, Kimberly-Clark CEO, said the new structure will help the organization bring global might to the local fight.

They shared how they are prioritizing their data strategies during a time when speed, trust and interoperability are key to staying competitive.

This is a new role created as part of the company's evolved operating model.

As agentic AI reshapes the consumer shopping experience, it’s important that consumer goods and retail companies consider data-driven strategies that will not only help deliver a seamless experience, but also a personalized one that consumers can trust.