How to Handle Viral Demand: 4 Data-Sharing Solutions to Boost OSAViral content creates unexpected demand, testing the limits of the entire supply chain. How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at GatoradeData insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles. Newell Optimizes Product Detail Pages With AI Agent The partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO. Kimberly-Clark Hires Francesco Tinto as Chief Information, Global Business Services Officer Learn who will lead the company's information technology and global business services organizations. From AI to Agency: What Are We Building and Who Does it Serve? AI is no longer experimental in the consumer markets. It’s gone operational. The Data Alchemy of Co-Marketing Initiatives The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture. Sponsored How to Navigate the Intersection of AI and Pricing When it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience. Heineken to Transition CDTO Role, Hires Ex-Mars Petcare CIO Romain Apert He will be tasked with leading the company's digital transformation, with a focus on an AI-driven tech and data strategy. Dermalogica Boost Inventory Accuracy With AI Drone Scanning Prior to the partnership, Dermalogica was using manual inventory counting methods that took up to two months to complete. Unilever Names Reema Jain CIO The leadership shift comes at a time when Unilever is progressing on an AI- and tech-enabled growth strategy. First Previous 2 3 4 5 6 Next Last
