Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.
Symphony EYC signed a multi-year contract with Giant Eagle for its solutions covering customer insights, personalized marketing, promotion, assortment and space.
Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.
For consumer product companies, science fiction is no longer science fiction. Imagine receiving a delivery of laundry detergent because your washing machine told Amazon you need it.
