Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.
For consumer product companies, science fiction is no longer science fiction. Imagine receiving a delivery of laundry detergent because your washing machine told Amazon you need it.
An industry that has evolved at a steady pace for 101 years has been derailed by a single acquisition. The implications for legacy retailers, brands and market strategies are numerous.
CGT presents a comparison chart of data and analytics solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
