The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
Walmart announced it has signed a five-year agreement with Microsoft’s cloud and artificial intelligence technology, deepening a strategic partnership between two of Amazon’s major rivals.
Dublin-based Clavis Insight announced a feature that integrates One Click Retail’s Amazon traffic and sales data into Clavis’ 6Ps e-commerce intelligence platform.