Whether its startups stealing share or consumers flocking to new purchase channels, the CG industry is facing more competition than ever before, making it the right time to re-examine your data strategy.
By having the ability to forecast promotion potential and analyze the impact of price, you can position yourself to be a partner that provides even more value.
The new lead brings e-commerce, omnichannel innovation and retail digitization experience to the role, letting the interim CEO shift back to global chief commercial officer of the CPG giant.
