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08/04/2020

Salvatore Ferragamo Launches “Innovation and Tradition, Together” with PLM Tool

Alarice Rajagopal
Senior Editor
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Prestigious Italian fashion and luxury goods brand Salvatore Ferragamo has gone live with Centric Software Product Lifecycle Management (PLM). Founded in 1927, Salvatore Ferragamo is active in the creation, production and sale of shoes, leather goods, apparel, silk products and other accessories, along with women's and men's fragrances. The group's product offering also includes eyewear and watches, manufactured by licensees.

The exclusivity of its creations, and "Made in Italy" tradition, have always been the hallmarks of the group's products. Seeking to bring a modern touch to the tradition of craftsmanship, Salvatore Ferragamo launched a business initiative called "Innovation and Tradition, Together." As part of this strategy, they decided to invest in a PLM solution.

"Our main objectives were to obtain the greatest possible visibility into product development, to streamline the design and manufacturing processes in alignment with modern best practices and to establish a platform that allows teams to collaborate," says James Ferragamo, brand, product and communication director at Salvatore Ferragamo.

"Salvatore Ferragamo is a family-like company where creativity is of the essence — as was our need to improve productivity. We started a PLM selection to identify a powerful, out-of-the-box solution that would give our teams time to focus on creativity and customers, rather than administration tasks and data entry for multiple systems. The digital platform enables our teams to keep up with very challenging timelines and is part of Salvatore Ferragamo's journey towards innovation, blending handcrafted tradition and digitalization," adds James Ferragamo.