The pet products company has integrated its "Serve Smart Feeder" with Amazon’s button-based replenishment service to let consumers automatically reorder dog food.
Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.
When Allrecipes members click on meal ideas requiring dips or salad dressing, Hidden Valley products can be added to their shopping carts for same-day delivery from AmazonFresh.