Direct to Consumer

Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

The former Mondelez and Amazon executive will be responsible for accelerating supply chain innovation and enabling advanced planning processes and technologies.

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.

Amazon Prime members may soon have access to AmazonFresh Pickup: a drive-up grocery store. View this video to see how it works.

New challenges, technologies and predictions influencing the consumer goods landscape