Sales & Marketing

Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.

Chocolate company Ferrero Australia announces it has selected StayinFront's mobile field cloud solutions to help support the field team.

Pepsi and Coke are setting aside their differences to support veterans in a video spot.

Although technologies, competition and consumer expectations are evolving at hyper-speed, business applications are struggling to keep up. To seize the digital opportunity, consumer goods companies need to fundamentally rethink how applications should be built and deployed. To keep up, follow these three new strategies for application development.

Have you ever wanted to be on a game show? Well, members of the consumer goods (CG) community had the chance! Just like the famous Family Feud game show, during the 17th annual Consumer Goods Business & Technology Leadership Conference, attendees had the opportunity to be part of a "family" to compete and win on pop culture questions. So, who won bragging rights during the charity event debut? Read on to find out!

International Data Corporation (IDC) kicks off its IDC FutureScape series of more than 30 on-demand Web conferences. Find out what the IDC's ten predictions for worldwide digital transformation are, covered in one of the first web conferences.

OREO Colorfilled allows shoppers to personalize OREO cookie wrappers this holiday season, supporting Mondelez International's Strategy to Grow E-Commerce Revenues to $1 billion by 2020.

Lack of infrastructure, unfriendly environmental conditions and a shortage of skilled labor, are just some of the obstacles consumer goods (CG) companies face when expanding into new geographies. However, leading CG companies are taking advantage of this opportunity by leveraging innovative technology solutions to increase sales by up to 8 percent, reach customers much faster and reduce ordering costs by nearly 80 percent. Heres how they do it.