Sales & Marketing

Find out how BCBGMAXAZRIA can now efficiently integrate, sell, and manage its online selling process across multiple marketplaces in China.

Pinnacle Foods Inc. will acquire Boulder Brands, Inc. in a transaction valued at approximately $975 million. The acquisition will expands Pinnacle's health and wellness portfolio.

Find out who will fill The WhiteWave Foods Company new Chief Operating Officer position and assume responsibility for all global operations of the company.

E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.

ConAgra Foods, Inc. announces plans to spin off its Lamb Weston frozen potato products business into a separate public company.

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.