Sales & Marketing

Consumer goods organizations can no longer be effective operating in strong functional silos.

Chicago-based Label Insight recently raised $21 million in a Series C funding round.

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

Under Manjit Singh's direction, the IT department has become a critical aspect of all business activity at The Clorox Company.

Misalignment on "what good looks like" is hindering the drive toward greater value for trade promotion activity.

Future success at retail will require brands to “unlearn” some traditional TPM practices.

Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe.

State of Transformation: Making the pivot to digital.