Sales & Marketing

The global cosmetics company will use the Salesforce Commerce Cloud to expand its digital presence worldwide and create more personalized shopping experiences.

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.

Freeze-dried fruit brand Crispy Green, Fairfield, New Jersey, named New York-based Fastlane Communications as its agency of record.

The Tillamook County Creamery Association, an Oregon-based farmer-owned cooperative, selected The Mars Agency, Detroit, as its agency of record.

Andy’s Frozen Custard, Springfield, Missouri, has selected Franke Group affiliate S2K Graphics, Chatsworth, California, as its exclusive P-O-P partner as the franchise continues to expand into new regions.

The iconic underwear brand is offering an automatic replenishment service to keep up with some of its younger competitors.