Tip of the Spear Technology: ChangecologyRise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology. Edgewell Plans to Buy Harry’s Inc. for $1.4 BillionThe deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations. L’Oreal Launches DTC Hair Color Brand Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals. Combating the Long Tail with Data Science To unlock the secrets behind successful small brands, big players should leverage machine learning and data science. Farmstead Taps Machine Learning to Make Smart Shopping Lists The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists. Para’Kito Uses AR to Attract Repellent Buyers The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers. Hall of Fame Profile: Peter McGuinness Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why. Cross-Functional Collaboration ... Collaborate to Survive CPG companies are turning away from the old silo mentality – perhaps just in time. RCAS 2019 Overview: Camels, Hot Air Balloons and the Need for Change Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people. Ember Technologies Glows with Concept Designs Concept Designs developed a comprehensive display program for the temperature-controlled cups and mugs of Ember Technologies. First Previous 267 268 269 270 271 Next Last
