Sales & Marketing

Johnson & Johnson Consumer Health is leaning into digital tools, including digital twins, to unlock new capabilities surrounding product innovation and consumer engagement.

The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share.

E-commerce has not only grown in popularity but has also evolved quickly at a rate at which physical retailers have needed to pivot to an omnicommerce approach – some shifting their focus to e-commerce while others have adopted new technology at the store level to provide the visual experience needed to keep customers engaged.

PepsiCo is launching its Pepviz insights framework to retailers, seeking data-sharing partners to develop the technology into customized solutions.

The announcements follow the recent appointment of Brendan Whitworth as CEO and president of Anheuser-Busch.

Siwak is tasked with growing the confectionary company’s business in the U.S., Canada and the Caribbean.

The brand intends to open more sites, noting that open innovation has become an integral part of its R&D setup and the Accelerator program is a big part of it.

While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.