Sales & Marketing

Unilever is readying for the $3 trillion-plus social commerce tsunami with a new initiative wooing start-ups.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

The CGT/RIS Executive Council member shares what’s key for today’s brands when it comes developing a data strategy, the future of social commerce, the potential of blockchain and more.

Damages caused by Hurricane Ida prompted the Bimbo Bakeries USA brand to temporarily introduce modified packaging to minimize disruption on retail shelves.

Learn how the No. 12 CG company ultimately wants to engage people very differently through an ecosystem of unique and ownable experiences.

Henkel is taking steps to boost efficiency and improve the consumer experience for its Amazon customers.

Do you know what you don’t know in your omnisales data

Recent trends and benefits driving ethical commerce in CPG