Trade Promotion Management

Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15.

In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).

In recent decades, consumer packaged goods (CPG) companies grown through expansion into new markets harnessing the power of their global brands, or through localization and in-market execution. In other cases, they have delivered profitability through global efficiency programs like ERP and global business services. In the future, CPG leaders will embrace a new era of value creation by finding the right balance of all three.

Consumer goods companies can achieve profitable growth with a Modular Operating Model.

Since Talking Rain's ultimate retail strategy is to be a trusted advisor providing insight to its customer about the right product mix and placement of products, the company needed a technology that would enable the category management, marketing and sales teams to provide retailers with these insights.

CGT and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry trade promotions, downstream data, consumer engagement, and S&OP.

HEINEKEN USA announces that Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/HEINEKEN Mexico, succeeded by Ronald den Elzen, the current Managing Director of HEINEKEN Portugal.