Trade Promotion Management

The deal with the XS Energy brand expands its geographic reach and advances Amway's strategy of connecting with young entrepreneurs.

If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.

It was great to see everyone in sunny Orlando this October!

CGT honors Clive Sirkin, Chief Marketing Officer for Kimberly-Clark Corp., for making a demonstrable impact on his organization through the implementation and successful use of new marketing strategies, technologies and processes.

CGT honors an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and the industry as a whole.

Jon Golovin, CEO and Chairman of RSi, discusses how daily alerting, as an integral part of collaboration programs, can help retailers and suppliers achieve better top line sales, bottom line profit and improve customer satisfaction.

CGT honors Suja Juice for implementing a mobile solution that enables merchandising to gather valuable real-time data in retail stores about out-of-stocks, shelf space and competitor activity.

CGT honors P&G for building a single system of record for CRM on a global scale with campaign management capability for programs with reporting and analytics.