Trade Promotion Management

In the world of consumer goods, Amway is a rare success story. The company's direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business.

Executives of Mondelez International have outlined the company's long-term growth strategy, as well as detailed its progress on expanding margins through supply chain reinvention and overhead cost-reduction initiatives.