Trade Promotion Management

The authors in this section focus a great deal on the pace of change in the industry, and how timing impacts innovation in the market. They explore investments in key technologies (like digital and consumer insights) that can help CG companies react quickly and stay nimble to keep their brands top-of-mind.

Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.

In the world of consumer goods, Amway is a rare success story. The company's direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business.

Executives of Mondelez International have outlined the company's long-term growth strategy, as well as detailed its progress on expanding margins through supply chain reinvention and overhead cost-reduction initiatives.

Global brewer Molson Coors Europe has selected Symphony EYC Assortment Management to compete more effectively by utilizing insights from performance data to generate sales opportunities for its retailer partners.

The partnership with FLOCERT will provide a system to verify the Cocoa Life supply chain, completing the Cocoa Life verification framework alongside the Harvard University research team evaluating the program impact on the ground, announced in June 2014.

POPAI and Quri revealed the findings of the Compliance Initiative, leveraging Quri's Impact tool to learn more about in-store execution of displays across the grocery, mass merchant, drug, and dollar retail channels.

Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity. These short lists, and accompanying commentary from experts and analysts, can help guide decision makers in their quests to find innovative technology and service providers that deliver a competitive edge in the game for consumer loyalty.