Trade Promotion Management

In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.

How can leaders get the growth vibe on the inside of their companies to match their external marketing and sales efforts? As with most things, it starts with the top.

Brand executives will be able to use the fifth generation of Performance Analyzer to make timely, relevant and impactful decisions based on solid analytic models.

Everyone creates a plan, thats easy or at least it should be. But if you dont have a good way to measure execution against what was planned, then it is by sheer luck that the plan hits the target.

CFO Jon Moeller has argued that growing the business by significantly increasing promotion spending would be a pyrrhic victory.

In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands. That is why this month, CGT asks EnterWorks CEO Rick Chavie about creating consumable content through a robust product information management platform.

In 2012 Cali Bamboo introduced a new product that spiked growth trends and increased potential for dynamic expansion, but its EDI system could not keep up. So, the company made a strategic decision to go with a new solution to support multi-channel fulfillment.

The 1st Annual Awards program will recognize 7 best-in-class supplier teams based on their achievements with data analytics in the retail space.