PwC’s Strategy& Set to Revolutionize Trade Management

In working closely with SAP, Generation 5 of PWC’s Strategy&’s Performance Analyzer will be built on the SAP HANA platform.
 
Strategy&’s Performance Analyzer is a robust Trade Promotion Management Post-event Analysis solution covering all trade spend – not just merchandising. This solution encapsulates 25 years of industry experience helping consumer packaged goods companies drive higher profitability from trade.
 
PwC’s Strategy& has made large investments to enhance its Performance Analyzer, most recently to port it to SAP software. Built on SAP HANA, Generation 5 of Performance Analyzer is designed to provide improved functionality and usability, including integration with the SAP Trade Promotion Planning and Management, SAP Advanced Trade Management Analytics and SAP Customer Business Planning solutions.
 
The company maintains that brand executives will be able to use Performance Analyzer to make timely, relevant and impactful decisions based on solid analytic models.
 
The integration with SAP software will include post-event analytic charts embedded directly into SAP Trade Management solutions, the ability to query Performance Analyzer event databases from within the SAP solutions, connectors to standard SAP applications including SAP ERP, SAP Customer Business Planning, SAP Demand Signal Management and more. Generation 5 of Strategy&’s Performance Analyzer will be released in 2017.