Trade Promotion Management

Nielsen and Profitero announce a strategic alliance to incorporate Profiteros e-commerce measurement and analytics suite into its solution for CPG brands.

Ventura Foods Retail Sales Organization has completed its rollout of an analytics solution after recognizing the benefits of efficiently analyzing their current trade promotion results and optimizing future trade promotion investments with their retail trading partners.

Infusing technology into the activewear it provides is key for Oakley, so its no surprise that the California-based company is using analytics to improve its trading partner relationships.

This year's class of standout small to mid-sized businesses is making a major impact on the consumer goods industry.

Chris Rice, VP Sales & Marketing, North America for Exceedra, Inc., further explores the opportunities around improving trade analytics and more.

AFS integrates Nielsens trade promotion optimization solution within its trade promotion management system.

SPI adds a Customer Experience Team in Rogers, Arkansas with nine new members.

Collaborative effort with Walgreens spells three-way success during the back-to-school season