P&G Exec Joins GS1 US Board

Alfredo Colas, global business services (GBS) director at Procter & Gamble (P&G), was appointed to the GS1 US Board of Governors. GS1 Standards are used to uniquely identify products, services and locations globally, and are the most widely used information standards in the world.

Colas is the global business services (GBS) and IT director for Procter & Gamble in North America, as well as the global director for sales technologies, leading an organization of almost 200 IT professionals. He oversees the digitization of the company’s sales processes, including powering them with analytics. He is also responsible for P&G’s Trade Promotion Management & Optimization solutions.

Colas joined Procter & Gamble in 1996 in Spain and, over the years, led various local, regional, and global organizations across the U.S. and Europe. He has extensive experience in transforming and enabling the sales organization at P&G, and has led the integration of multiple acquisitions into P&G GBS structure, commercial and supply chain redesigns, and e-business initiatives.
Colas started working with GS1 Spain (AECOC) almost 20 years ago and was the president of its e-commerce committee in the early 2000s. He is currently a member of the Grocery Manufacturers Association’s Information Systems Committee, and the IT Share Group Committee of The Global Consumer Forum.

The GS1 US Board of Governors includes executives from 20 leading organizations including: Campbell’s Soup Company; The Coca-Cola Company; eBay Inc.; The J.M. Smucker Company; Johnson & Johnson; Macy’s, Inc.; Massachusetts Institute of Technology; McKesson Corporation; Procter & Gamble; Publix Super Markets; PVH Corp.; Quality Supply Chain Co-op, Inc.; QVC, Inc.; Sysco Corporation; Wakefern Food Corporation; Walmart; and Wegmans Food Markets.