Trade Promotion Management

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

CGT honors an elite group of consumer goods companies and executives that are helping to transform not only themselves but the industry as a whole.

A new data solution lets Prosperity Organic Foods spend more time analyzing data and less time building spreadsheets.

Although artificial intelligence is expected to be the next big thing in sales and marketing, it is clearly underutilized at the moment, according to a new survey from Demandbase and Wakefield Research.

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.

Shelfbucks, Inc. has expanded its in-store measurement capabilities by acquiring 24 merchandising technology patents.

Purina Animal Nutrition LLC expanded its alignment with CRM company Salesforce in an effort to enhance its sales and marketing efforts.