Trade Promotion Management

Nielsen and Profitero identify 10 tips and insights to help consumer brands create a successful e-commerce strategy in 2017.

CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City. 

In a move to improve the productivity of its trade promotion investment, Welch’s Foods. Inc. has selected T-Pro Solutions’ trade promotion optimization solution.

Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.

CGT honors an elite group of consumer goods companies and executives that are helping to transform not only themselves but the industry as a whole.

Although artificial intelligence is expected to be the next big thing in sales and marketing, it is clearly underutilized at the moment, according to a new survey from Demandbase and Wakefield Research.

Kellogg Co.'s Bear Naked Custom conducted the first successful integration of IBM’s Chef Watson into a consumer-facing website.