Trade Promotion Management

A great deal of vision within the consumer goods industry comes from small to mid-size businesses (SMBs). The following profiles highlight select companies that are poised to breakout of the midmarket and reach that $1 billion mark.

MEI announces "TPM Trailblazers", the 2007 Annual Trade Promotion Management User Conferences to be held September 4-6 at Disney's Yacht and Beach Club in Orlando Florida.

JDA Software Group Inc. announces that enterprise software and supply chain expert Larry Ferrere joins the company as senior vice president of product management and chief marketing officer (CMO).

How companies can outsource to better their core business

Discovering how to leverage demand signals throughout the enterprise

Distributors of Miller Brewing products enhance service to retail partners.

The 2007 Consumer Goods Sales and Marketing Summit is committed to providing a single thought leadership forum for consumer goods executives to network with peers, share ideas and experiences,and learn about important industry trends.

Labatt USA will leverage The Nielsen Company to measure sales of its brands in U.S. food, drug, liquor and convenience stores, and to provide demographic capabilities that will help Labatt identify and target consumers.