Trade Promotion Management

Taking an Enterprise-Wide Approach to New Product Development

Lifetouch selects Sterling Commerce's Selling and Fulfillment suite to augment its business.

Since 1992 we have developed Shiloh Software to provide our customer with a powerful set of tools for working with retail and related data.

Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

A great deal of vision within the consumer goods industry comes from small to mid-size businesses (SMBs). The following profiles highlight select companies that are poised to breakout of the midmarket and reach that $1 billion mark.

MEI announces "TPM Trailblazers", the 2007 Annual Trade Promotion Management User Conferences to be held September 4-6 at Disney's Yacht and Beach Club in Orlando Florida.

JDA Software Group Inc. announces that enterprise software and supply chain expert Larry Ferrere joins the company as senior vice president of product management and chief marketing officer (CMO).

How companies can outsource to better their core business