Lifetouch Explores Assisted Selling
Lifetouch selects Sterling Commerce's Selling and Fulfillment suite to augment its business. The employee-owned photography company integrates Sterling Selling to help drive its business-to-consumer (B2C) and business-to-business (B2B) models and enhance its ability to work closely with customers. Lifetouch is using the suite to increase sales through the suite's assisted selling. The company also plans to configure its sourcing and production flows to reduce costs and regionalize fulfillment by using the Sterling Multi-Channel Fulfillment suite.