Trade Promotion Management

Lora Cecere, VP, consumer products, AMR Research, and Pieter Schoehuijs, VP and CIO for Church & Dwight Co. Inc., highlight key findings from the 2008 Tech Trends research report, published in partnership with CGT.

Together, the two companies will maintain and enhance product offerings and deliver new features.

C&M Foods was considering a change in its logistics strategy during the demand of its popular Moore's Marinade sauces.

Giant Eagle expects productivity gain, accuracy improvement and increased vendor collaboration from deal management as well as continued benefits from advanced pricing capabilities.

Demand data and enterprise data warehouse companies come together to help the consumer goods industry make smarter value chain decisions.

By Eric Peters, CEO, TrueDemand Software

Anthony Bigornia, vice president of Product Strategy, CAS, shares tips on how trade can be optimized to better serve both manufacturers and retailers, and gives a glimpse into how the digital world may affect promotions.

A revealing account of how and why Constellation Brands implemented business intelligence for improved analysis and planning.