Trade Promotion Management

The German brewer establishes a fully integrated platform for its On-Trade and Off-Trade distribution channels.

Consumer goods (CG) marketers have used Management Science Associates (MSA) to develop and maintain databases integrating their marketing and sales information for more than 40 years.

Aldata adds space and assortment optimization products to increase its United States and global retail sector presence.

The company, which operates 167 stores in the northeastern United States, says retailer-supplier collaboration is a key strategy.

The implementation, together with existing tools and processes, is expected to help Del Monte predict demand better at its customers' locations.

Retailer/manufacturer collaboration is a hot topic nowadays, but has anything really changed? Where does your company stand in comparison to the latest research findings on cross-industry collaboration?

By Steve Rosenstock, Clarkston Consulting

The warehouse club relies on a Web-based packaging solution to meet increased market demand.