Radeberger Taps Demand Side Management for Growth
Radeberger Group, Germany's leading brewer with a market share of 15 percent, extends its long-standing partnership with CAS AG, global provider of demand side management solutions for the consumer products industry. Radeberger has just completed the successful implementation of the CAS CPWerx. Approximately 700 staff across customer support and external field sales are now working with the new system. CAS consumer products industry expertise and the functionality of SAP integration with CPWerx were the main reasons for upgrading the CAS solution.
The 700 users are spread across a range of functional areas of the company from field sales and customer sales support through to key account management. All of the users work together across multiple departments. This also covers both distribution channels of On-Trade, which includes the specialist drinks wholesale and retail trade, and Off-Trade. A range of CPWerx modules, such as retail planning and execution, customer list maintenance and POS data acquisition, management of contract and advertising media, promotion planning and management, as well as sales reporting, are all deployed on the CAS platform.
The project went live less than six months after the pilot phase was completed in February 2008. The Radeberger team has been enabled with varying types of tools. For example, field sales staff has been supplied with new end-user devices: On-Trade is now working with TabletPCs (Convertibles), and Off-Trade and Key Account Management are using Notebooks.
The 700 users are spread across a range of functional areas of the company from field sales and customer sales support through to key account management. All of the users work together across multiple departments. This also covers both distribution channels of On-Trade, which includes the specialist drinks wholesale and retail trade, and Off-Trade. A range of CPWerx modules, such as retail planning and execution, customer list maintenance and POS data acquisition, management of contract and advertising media, promotion planning and management, as well as sales reporting, are all deployed on the CAS platform.
The project went live less than six months after the pilot phase was completed in February 2008. The Radeberger team has been enabled with varying types of tools. For example, field sales staff has been supplied with new end-user devices: On-Trade is now working with TabletPCs (Convertibles), and Off-Trade and Key Account Management are using Notebooks.