Trade Promotion Management

June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.

The latest version of an award-winning solution helps retail account teams improve trade promotion capabilities while controlling inventory levels.

DemandTec makes a number of announcements this week, including the launch of a collaborative online platform for retailers and consumer products companies, on-demand access to accurate trade fund balances and a collaboration with Interactive Edge to offer time-saving presentation tool to consumer products firms.

In August 2004, R.J. Reynolds Tobacco Company (RJRT) merged with Brown & Williamson Tobacco Company and, as a result, began to take a look at the two companies across all different functions and divisions. The goal was to identify best practices within each organization and build the best company going forward.

Rob Hand, director of Industry Strategy, Oracle Corp., explains how companies can deploy a single unified solution requiring no external support from other applications.

Tips on how to build a foundation for the successful utilization of TPM

Reinaldo Padua is named assistant vice president of Hispanic marketing for Coca-Cola.

CGT Executive Editor Kara Romanow recently had the opportunity to see P&G CEO Lafley speak about his approach to innovation. Read on to find out about key takeaways from his presentation.